“Year Zero” may become a series.

I’m a huge Nine Inch Nails fan. I think Trent Reznor is a brilliant musician and a savvy marketer and electronic music guru. From Nine Inch Nails one can draw lines of influence to bands and performers like Filter and Tweaker and Marilyn Manson (as Reznor had something more than a minor direct influence on each of them). His mixture of sonic dissonance and noise with sublime melody and often poetically emotional lyrics and a powerful and compelling voice… amazing.

Anyway, a couple of years ago he released a concept album (previewed online for free and setting the stage for the appropriately modern and technology aware marketing of the later Ghosts albums) entitled Year Zero which looks at a world several years in the future should the current neo-con trends in politics continue. Politically charged without being so pedestrian as to refer to any actual people or events and thus forever dating itself, the message of the album is clear if subtle, and the music is varied and strong.

But one of the best things about the album was its marketing. Its release was preceded by alternate reality game type elements including Web sites which extend the story of the album, “lost” USB keys with music found in various venues, etc. I love ARGs and what they’re capable of (although fascinating, the Year Zero ARG wasn’t very huge or intricate like Halo 2’s “I Love Bees” and A.I.‘s “Beast” games).

Anyway, all that said, a limited length series based on the story of Year Zero may be in the works!